Resources Library by ANA

Emotional responses to brands and product categories

Emotions are associated with everything we experience, including communication, purchase and consumption related to brands.Emotions are unconscious underlying elementary processes, to be distinguished from feelings. Emotions can be observed as...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Flemming Hansen, Larry Percy, Rolf Randrup

September 19, 2004

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 17, 2004

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Paul Summer, Peter Masson

June 16, 2004

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong

May 11, 2004

Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 16, 2003

Lifestyles in Uruguay

This paper provides the main results of research carried out at the beginning of 2002, based on a 2,000 case survey, concerning lifestyles in Uruguayan society. The main objective is to contribute to the discussion about the usefulness of the...

Catalogue: Latin America 2003

Author: Nicolás Somma

May 4, 2003

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Company: Nielsen

June 14, 2002

TV needs radio

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and TV campaigns in a comparable way. A total of eight...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Gerhard Franz, Christoph Wild, Uwe Domke

June 14, 2002

Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the evaluation of the station's performance, it presents...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira

Company: IBOPE Inteligencia

June 14, 2002